Corporate social responsibility as a competitiveness strategy
Abstract
Corporate social responsibility is gaining momentum in the business environment, preparing the individual for a market that does not intend to eliminate competitors, but rather to present innovative strategies for the common good, since its practice contributes to preserving and increasing the assets of companies for the benefit of all internal and external stakeholders. This is how organizations advance rapidly in the implementation of a new business concept that includes economic and social changes,
in response to the need to become a social agent. In this sense, entrepreneurs consider corporate social responsibility as a strategy that provides social benefits and in turn makes companies more competitive. From the above, a documentary investigation originates, which visualizes this problem from a theoretical discussion, where different authors were consulted, making a bibliographic survey of the books and scientific articles available and that deal directly with the subject, making a selection according
to with those most relevant to the study. In conclusion, it should be noted that the theoretical analysis determines corporate social responsibility as a competitiveness strategy in companies that allows enhancing the image of the organization, being taken into account as a differentiating element that promotes new ways of doing business, involving everyone. the actors of society.
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References
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