Liderazgo, cultura y aprendizaje organizacional: Su impacto en la imagen institucional de universidades chilenas
Palabras clave:
Aprendizaje organizacional, liderazgo transformacional, cultura organizacional, imagen institucional, educación superior
Resumen
La imagen institucional de una universidad puede verse influenciada por diversos factores internos de la organización. Comprender cómo inciden estos elementos es crucial para optimizar la percepción y la reputación de las universidades, especialmente en un contexto de alta competitividad. En este sentido, la presente investigación tiene como objetivo analizar el impacto del liderazgo transformacional, la cultura organizacional y el aprendizaje organizacional sobre la imagen institucional en un conjunto de instituciones de educación superior. Este estudio de carácter exploratorio se basó en la aplicación de una encuesta a 320 estudiantes de las facultades de Ingeniería y Educación de cuatro universidades ubicadas en el norte de Chile. Mediante modelos de regresión lineal múltiple, los resultados revelaron que tanto la cultura como el aprendizaje organizacional ejercen una influencia significativa en la imagen institucional. Se concluye que las universidades deben priorizar la construcción y fortalecimiento de su imagen, considerando la cultura y el aprendizaje organizacional como pilares estratégicos en su gestión.
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Aminbeidokhti, A., Jamshidi, L., y Hoseini, A. M. (2016). The effect of the total quality management on organizational innovation in higher education mediated by organizational learning. Studies in Higher Education, 41(7), 1153-1166. https://doi.org/10.1080/03075079.2014.966667
Asiedu, M. A., Anyigba, H., Ofori, K. S., Ampong, G. O. A., y Addae, J. A. (2020). Factors influencing innovation performance in higher education institutions. Learning Organization, 27(4), 365-378. https://doi.org/10.1108/TLO-12-2018-0205
Azeem, M., Ahmed, M., Haider, S., y Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66, 101635. https://doi.org/10.1016/j.techsoc.2021.101635
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Bass, B. M., y Avolio, B. J. (2000). MLQ: Multifactor leadership questionnaire. Mind Garden.
Bogler, R., Caspi, A., y Roccas, S. (2013). Transformational and passive leadership: An initial investigation of university instructors as leaders in a virtual learning environment. Educational Management Administration and Leadership, 41(3), 372-392. https://doi.org/10.1177/1741143212474805
Bracho-Fuenmayor, P. L. (2023). Habilidades de liderazgo en tiempos de cambio: Una mirada en las universidades del Zulia-Venezuela. Revista de Ciencias Sociales (Ve), XXIX(3), 517-530. https://doi.org/10.31876/rcs.v29i3.40736
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Cameron, K. S., y Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. Jossey-Bass.
Canal, A. I., Ovalles-Toledo, L. V., Sandoval, L. A., y Valdez, O. (2023). Liderazgo transformacional y su relación con la felicidad en el trabajo: Empresas sinaloenses del sector agroindustrial. Revista de Ciencias Sociales (Ve), XXIX(1), 79-94. https://doi.org/10.31876/rcs.v29i1.39736
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Centro de Estudios de Problemas de Coyuntura, Previsión y Prospectiva - CEPROS (2004). Cuestionario para Imagen Pública de IES. CEPROS. https://www.academia.edu/14181596
Cian, L., y Cervai, S. (2014). Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture. Corporate Communications: An International Journal, 19(2), 182-199. https://doi.org/10.1108/CCIJ-10-2011-0055
D’Armas, M., Robles, R., Cedillo, M., Vinueza, J., Correa, M., Mejías, A., y Acosta, G. (2018). Imagen institucional universitaria: Un estudio de caso en el contexto del Ecuador. Revista Espacios, 39(5), 14. https://www.revistaespacios.com/a18v39n05/a18v39n05p14.pdf
Da Silva, C. P., y Wünsch, A. R. (2019). Dynamic capabilities, organizational learning and ambidexterity in a higher education institution. The Learning Organization, 26(4), 397-411. https://doi.org/10.1108/TLO-03-2018-0047
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De La Rada, C. L., Guerrero, M. A., Manosalvas, C. A., y Vaca, G. R. (2024). Liderazgo transformacional y cultura organizacional en el desempeño laboral de los trabajadores. Revista de Ciencias Sociales (Ve), XXX(4), 431-446. https://doi.org/10.31876/rcs.v30i4.43041
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Echeverría, E., y García, E. (2022). Autoevaluación y aprendizaje organizacional en las universidades chilenas. Relapae. Revista Latinoamericana de Políticas y Administración de la Educación, (16), 106-119. https://revistas.untref.edu.ar/index.php/relapae/article/view/1307
Givens, R. J. (2008). Transformational leadership: The impact on organizational and personal outcomes. Emerging Leadership Journeys, 1(1), 4-24. https://www.regent.edu/journal/emerging-leadership-journeys/transformational-leadership-the-impact-on-organizational-and-personal-outcomes/
Haslam, S. A., y Reicher, S. D. (2016). Rethinking the psychology of leadership: From personal identity to social identity. Daedalus, 145(3), 21-34. https://doi.org/10.1162/DAED_a_00394
Hatch, M. J., y Schultz, M. (2001). Are the strategic stars aligned for your corporate brand. Harvard Business Review, 79(2), 128-134. https://hbr.org/2001/02/are-the-strategic-stars-aligned-for-your-corporate-brand
Hatch, M. J., y Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064. https://doi.org/10.1108/03090560310477654
Hussein, N., Omar, S., Noordin, F., e Ishak, N. A. (2016). Learning organization culture, organizational performance and organizational innovativeness in a public institution of higher education in Malaysia: A preliminary study. Procedia Economics and Finance, 37(16), 512-519. https://doi.org/10.1016/s2212-5671(16)30159-9
Kezar, A. J., y Holcombe, E. M. (2020). Barriers to organizational learning in a multi-institutional initiative. Higher Education, 79(6), 1119-1138. https://doi.org/10.1007/s10734-019-00459-4
Korakis, G., y Poulaki, I. (2025). A systematic literature review on the relationship between emotional intelligence and transformational leadership—A critical approach. Businesses, 5(1), 4. https://doi.org/10.3390/businesses5010004
Kordab, M., Raudeliūnienė, J., y Meidutė-Kavaliauskienė, I. (2020). Mediating role of knowledge management in the relationship between organizational learning and sustainable organizational performance. Sustainability, 12(23), 10061. https://doi.org/10.3390/su122310061
Lam, L., Nguyen, P., Le, N., y Tran, K. (2021). The relation among organizational culture, knowledge management, and innovation capability: Its implication for open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 66. https://doi.org/10.3390/joitmc7010066
Landeo-Quispe, A.-S., Belzusarri, J. Y., Camarena, M. O., y Almidón, C. A. (2022). Liderazgo eficaz: Enfoque para el desarrollo organizacional desde los resultados en cuanto a los inversionistas. Revista de Ciencias Sociales (Ve), XXVIII(2), 319-335. https://doi.org/10.31876/rcs.v28i2.37941
Lauer, S., y Wilkesmann, U. (2017). The governance of organizational learning: Empirical evidence from best-practice universities in Germany. The Learning Organization, 24(5), 266-277. https://doi.org/10.1108/TLO-02-2017-0012
Menon, S., y Suresh, M. (2021). Factors influencing organizational agility in higher education. Benchmarking: An International Journal, 28(1), 307-332. https://doi.org/10.1108/BIJ-04-2020-0151
Mishra, A. K., y Upadhyay, R. K. (2022). Transformational leadership and organizational commitment: A higher educational institutions perspective. Vision: The Journal of Business Perspective, 1-12. https://doi.org/10.1177/09722629221096056
Nonaka, I., y Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford University Press.
O Shea, S., y O Hara, J. (2020). The impact of Ireland’s new higher education system performance framework on institutional planning towards the related policy objectives. Higher Education, 80(2), 335-351. https://doi.org/10.1007/s10734-019-00482-5
Patlán, J., y Martínez, E. (2017). Evaluación de la imagen organizacional universitaria en una institución de educación superior. Contaduría y Administración, 62(1), 105-122. https://doi.org/10.1016/j.cya.2016.07.002
Pedraja-Rejas, L. M., Marchioni-Choque, Í. A., Espinoza-Marchant, C. J., y Muñoz-Fritis, C. P. (2020). Liderazgo y cultura organizacional como factores de influencia en la calidad universitaria: Un análisis conceptual. Formación Universitaria, 13(5), 3-14. http://dx.doi.org/10.4067/S0718-50062020000500003
Pedraja-Rejas, L., Rodríguez-Ponce, E., Bernasconi, A., y Muñoz-Fritis, C. (2021). Liderazgo en instituciones de educación superior: Un análisis a través de Bibliometrix R. Ingeniare. Revista Chilena de Ingeniería, 29(3), 472-486. http://dx.doi.org/10.4067/S0718-33052021000300472
Peng, J., Li, M., Wang, Z., y Lin, Y. (2021). Transformational leadership and employees’ reactions to organizational change: Evidence from a meta-analysis. The Journal of Applied Behavioral Science, 57(3), 369-397. https://doi.org/10.1177/0021886320920366
Pounder, J. S., Stoffell, P., y Choi, E. (2018). Transformational classroom leadership and workplace engagement: Is there a relationship? Quality Assurance in Education, 26(3), 333-342. https://doi.org/10.1108/QAE-07-2017-0046
Rincón, E., y Graterol, M. (2001). Imagen corporativa de la Universidad del Zulia: Opinión y percepción de las comunidades de los Estados Zulia y Falcón. Revista de Ciencias Sociales (Ve), VII(3), 487-504. https://produccioncientificaluz.org/index.php/rcs/article/view/25101
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Publicado
2025-04-07
Cómo citar
Pedraja-Rejas, L., Ancoma, C., & Oneto, S. (2025). Liderazgo, cultura y aprendizaje organizacional: Su impacto en la imagen institucional de universidades chilenas. Revista De Ciencias Sociales, 31(2), 502-515. https://doi.org/10.31876/rcs.v31i2.43782
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