Empresas híbridas y su impacto en la sociedad: revisión académica para su medición

• Mauricio José Martínez-Pérez https://orcid.org/0000-0001-7205-4970
• Maria Fernanda Castro Carrillo https://orcid.org/0009-0000-8834-9351
• Ximena Cruz Sierra https://orcid.org/0009-0004-1448-754X
• Iliana Rodriguez Santibañez https://orcid.org/0000-0002-8114-7797

DOI: https://doi.org/10.52080/rvgluz.29.e11.44

Palabras clave: impacto social, empresas híbridas, medición cuantitativa

Resumen

El impacto social se define como el conjunto de cambios positivos en la vida de las personas asociados a problemas sociales, que son el efecto real de las intervenciones llevadas a cabo por la empresa. A pesar de la dificultad en su medición, las empresas híbridas lo consideran como un aspecto fundamental en la búsqueda por generar beneficios tanto sociales como económicos. La presente investigación tiene como objetivo realizar una revisión académica y clasificación de métodos cuantitativos relevantes para medir el impacto social generado por las empresas híbridas hacia su entorno. Se llevó a cabo a través de una revisión sistemática de la literatura en las bases de datos Scopus y Web of Science, complementada con un análisis de contenido web pertinente. Como resultado, se identificaron y clasificaron los 18 métodos más significativos de la actualidad. Se concluye que el impacto social es construido cognitivamente por cada actor individual, y a través de una negociación entre las partes interesadas, se llega a un acuerdo del significado dentro de su entorno. Por tanto, cada empresa puede conceptualizar la medición del impacto social de manera única, reflejando las particularidades y objetivos específicos de su actividad.

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